How to Align Your Content Campaign Strategy with Your Lead Generation Goals - OnDemand Webinar

Lead Generation has been reported as the top goal for B2B marketers in 2017, with content marketing cited as a leading conduit for success. Unfortunately, many marketers are still struggling to connect the dots between content marketing and lead generation, specifically when it comes to content promotion and distribution.

NetLine Corporation SVP of Audience and Product, David Fortino, compares and contrasts content-based campaigns with cost-per-impression, cost-per-click, and flat rate pricing models and discusses how attaching your content to performance-based campaigns will increase success rates for marketers.